I grew up in the Netherlands and attended the Royal Academy of Arts in The Hague from 2006 to 2010, where I learned to challenge constructively and thereby improving my surroundings. I also learned how to handle several disciplines simultaneously and what their limitations are.
Soon though I developed an interest in designing and developing sites on Wordpress, and found out it could be a scalable business model.
In 2010 I moved to Hong Kong in 2010, started a family and began working as a designer at Grayscale, a new studio looking to improve the digital design landscape in the city.
During the years that followed, Grayscale rapidly expanded the team to a comfortable eight people of all major disciplines: designers, developers, project managers and office managers. Our clientele came back for larger, more ambitious projects and we began working with leading universities in town.
In 2015, together with our development lead and account manager, I became managing partner of Grayscale, rolling out a fresh brand strategy and guiding the studio to new opportunities such as a successful project with Cathay Pacific going on over four years.
In 2018 I was invited to speak at Webconf.asia 2018, the second instalment of the successful conference in Hong Kong. I addressed common communication problems between designers and clients:
User interface design
Bachelor of Interactive Media Design at the Royal Academy of Arts, The Hague