I've done a lot of stuff.

In the past eight years (2012-2020) at my design studio Grayscale in Hong Kong I've worked on all sorts of projects, for all sorts of clients and sectors. For example—

What could you hire me for?

My role as a designer is a muddied one: it's often not a clear-cut division of labour. If you consider design as a trajectory, from ideation to production, then it becomes a little easier to explain.


  • User Research
  • Design Analysis
  • Competitor Research
  • Product Roadmapping


  • User journey design 
  • Content Strategy
  • User validation
  • (Rapid) Prototyping
  • Function mapping


  • Design system management
  • Product documentation
  • Quality assurance
  • Stakeholder Management


User interface design
User research
Information architecture
Content strategy
Project management


Cathay Pacific
City University Hong Kong
Chinese University of Hong Kong
Good Financial
Hong Kong University
Starr Insurance
Swire Hong Kong


Bachelor of Interactive Media Design at the Royal Academy of Arts, The Hague



Lovingly made with Semplice in Diemen, The Netherlands
Set in Calibre by Klim Type & Make Sans by Aceler Chua & Grayscale Hong Kong.
© 2020 David Wieland. You have permission to use all resources for personal and commercial purposes. 
All other content rights reserved.